Team Mister Donut is declared Best Comtech Integrative Project for SY 2023-2024
08 May 2024 | Marketing & Law Department
The Department of Marketing and Law of Ateneo's John Gokongwei School of Management congratulates Team Mister Donut, with members Harold Baco, Jejomarie Alexi L Binay, Reign B Campanilla, Daphne Kate C Dator, Emilio Manuel B Dumayas, and Jorel James D Guiab, for being adjudged Best Integrative Project of the BS Communications Technology Management program this School Year 2023-24.
This year's ComTech batch of 18 teams worked with clients who presented each one a real-world marketing problem. Each team was given an entire semester to develop a comprehensive business plan, focused on a marketing solution and backed by a solid operations management and financial plan. Representatives of this year's partner organizations, namely Ayala, CIMB, Motolite, Nestle, Nutriasia, Reckitt, Robinsons Retail, Unionbank, Wyeth, served as panelists for the final presentations last 25 to 27 April 2024. Criteria for grading are overall marketing strategy, creativity, presentation and oral defense.
Team Mister Donut was mentored by Dr Norman Tanchingco (Marketing), Mr Michael Tan (Finance), and Mr David Jimenez (OpMan).
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