Ateneo Marketing Varsity wins Overall Champion at ESSEC Business School Case Competition for Future Leaders 2023

The Ateneo Marketing Varsity (AMV) won first place at the recent ESSEC Case Competition for Future Leaders 2023 held in a hybrid setup online and at ESSEC Asia-Pacific in Singapore on March 4, 2023. The team was led by Arvin Martin Santos (5 BS ITE) and Darren Peter Carandang (4 BS ME), with members Patricia Louise Berbano (4 BS CTM), Beatrice Pilar Luisa Cuizon (3 AB MEC), and Katherine Grace Go (3 BS MGT).

The ESSEC Case Competition provided a unique opportunity for top students across the Asia-Pacific to experience the business school’s learning and teaching methods. Each team, acting as management consultants, was provided with real-life business problems of their partner company. They were asked to identify the core issues and find business solutions. This year, the theme revolved around sustainability and circular economy, in partnership with global sporting goods retailer Decathlon. Additionally, participating teams engaged in workshops on problem-solving, design thinking, sustainability, presentation, and public speaking.

The schools represented across the Asia-Pacific region included ESSEC Asia-Pacific, National University of Singapore, Nanyang Technological University, Singapore Management University, University of New South Wales, and University of the Philippines Diliman. Among the 21 selected teams for the two-round competition, the top four finalists presented their solutions to the esteemed panel of judges from Decathlon Singapore’s leadership team.

Ateneo presented a three-phase business strategy that tackled B2B and B2C business models through consumer-driven carbon exchange, production of energy-generating bicycle attachments, and distribution of modular bicycles. The team was awarded 2,000 SGD in prizes, trees planted on behalf of each member, and a personal invitation to visit the Decathlon HQ in Singapore from the CEO. 

About ESSEC

A pioneer of business-related learning since 1907, ESSEC is the #9 best business school in Europe (Financial Times 2022) and is in the top 6% in the world for Business & Management Studies (QS World University Rankings by Subject 2021). ESSEC also holds the prestigious Triple Crown accreditation, which is awarded to less than 1% of all business schools in the world by the 3 largest and most influential business school accreditation organizations - EQUIS, AMBA and AACSB.

About ESSEC Asia-Pacific

At the invitation of Singapore’s Economic Development Board as part of its Global Schoolhouse initiative, ESSEC Asia-Pacific was established in Singapore in 2005. Through the campus, the school delivers quality business programs totally or partially taught in Singapore and other major cities, build closer ties with academic and corporate partners in the region, and develop influential research.