Top 5 BS Communications Technology Management (BS CTM) thesis projects announced
26 Apr 2025
This academic term 2024-25, BS Communications Technology Management (CTM) seniors were given a formidable challenge for their final thesis project. They were asked to develop a comprehensive marketing plan, using the different business disciplines they have learned in their four years, that aims to future-proof plans for existing local brands. Working in groups, students were mentored by mentored by Mr Zab Jimenez for Operations, Mr. Mike Tan for Finance, Mr Carlo Hemedes and Dr Oman Tanchingco for Marketing.
After their final presentation last 12 April at the John Gokongwei School of Management, the top five projects stood out for their impactful strategies that demonstrated a strong ability to apply solutions to real-world business challenges.
These thesis projects highlight the CTM program's success in preparing graduates to tackle modern business complexities with innovative technological solutions. By immersing in different industries, and formulating actionable plans for finance, operations, and marketing, these seniors showcased their readiness to contribute strategically to their chosen fields. Their work exemplified the program's commitment to fostering future-ready business leaders most especially in the field of marketing.
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