A Cross-Cultural Study of Consumer Switching in the Retail Banking Services Sector in Singapore

The John Gokongwei School of Management (JGSOM) invites you to "A Cross-Cultural Study of Consumer Switching in the Retail Banking Services Sector in Singapore"

The speaker is Dr Frank Siegfried, Professor of Practice of the Department of Leadership and Strategy. This will be held on Wednesday, 6 September 2023 from 12:00 - 1:30PM at the Cabochan Room, SOM 307 and online via Zoom.

Please register here: https://bit.ly/jgsomtalk6sept2023

About the Speaker:

Dr. Frank Siegfried recently joined JGSOM after working in Singapore for almost 30 years. He has designed and delivered highly customized programs for Senior Executives and remains associated with Singapore Management University. He also teaches in the Global MBA Program of Manchester Business School and mentors technology start-ups at the National University of Singapore (NUS Enterprise). He is industry agnostic and focuses on growth acceleration, business transformation, innovation and team performance.

Frank combines academic research insights with profound practical experience. He started his career at the Fraunhofer Institute, later moving to Daimler Group (Mercedes, AEG, Airbus) and Honeywell Aerospace before joining Deutsche Telekom’s Venture Capital initiative in Asia.

Frank originates from Germany and held overseas posts in PR China, Vietnam, Malaysia and the Philippines before establishing Black Moon Pte. Ltd., a Singapore based Strategic Advisory & Management Consulting firm. He has a keen interest in current affairs and is a passionate follower of Arsenal FC and good Science Fiction stories.